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Lead Image

Robert Bump Construction Identity and Stationery System


Production Method





Creative Director: Scott Buschkuhl
Designer: Joel Stillman



Precise Continental

One color, a blind emboss, and a spot gloss varnish exude class and craftsmanship in Hinterland’s identity and collateral for high-end residential construction and renovation company Robert Bump Construction. 



Robert Bump Construction

Quantity Produced

1,000 each

Production Cost

Production Time

3-4 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

120lb Cover
70lb Text

Number of Colors



Gloss Spot Varnish



Helvetica Neue


Robert Bump Construction Identity and Stationery System
Robert Bump Construction Identity and Stationery System
Robert Bump Construction Identity and Stationery System ---

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Project Description

Identity and stationery system for Robert Bump Construction, an architecturally driven high-end residential construction and renovation company founded in 1985. Their work with leading residential architects includes both classical and contemporary projects throughout the Hudson Valley, Western Connecticut and New York City.

The goal was to create an identity that was both contemporary and spoke to craftsmanship. The logotype references construction through strong vertical lines that "bump" into each other building hybrid letterforms and structures that remain perfectly legible. The stationery is blind embossed to create dimensionality from a flat surface, literally being built from the ground up.

Production Lesson(s)

When testing out embossing dies we knew we would only be working with a single level die. We were looking to use a rounded edge die for a softer edge on the emboss but after testing the strong vertical lines in the logo sent us in a different direction. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 22, 2015


Filed Under

Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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