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Lead Image

Coined the “millionaire’s magician,” Steve Cohen is an illusionist specializing in parlor magic at the Waldorf Astoria and private parties. Drawing from nineteenth-century magic show posters, designer Spencer Charles conjured an engraved, silkscreened, and foil stamped stationery set to match Cohen’s sophisticated chamber style. 



Steve Cohen

Quantity Produced


Production Cost

Production Time

1 month

Dimensions (Width × Height × Depth)

Business Card: 2.5 × 3.5 in
Letterhead: 8.5  × 11 in
Envelope: 4.125 × 9.25 in

Page Count

Paper Stock

Number of Colors





Custom Lettering


Chamber Magic Stationery
Chamber Magic Stationery ---

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Project Description

Steve Cohen contacted me to create a logo and stationery set that reflected his intimate approach to Chamber Magic, his ongoing magic show at the Waldorf Astoria. Using magic show posters from the late 1800s as inspiration, we printed these 3-color business cards (printed by Mama's Sauce) and stationery set (printed by Gottschall Engraving)–gold foil, with a gradient of red and orange. This gradient was particularly difficult to achieve in both screen printing and engraving, but both printers pulled it off spectacularly.

Production Lesson(s)

Never accept an inferior product! It was very difficult to find a printer who could properly register and print the letterhead and envelope, but it was well worth the effort.

Also, limitations can become opportunities. The original plan for the business card was to have it black paper on both sides. However, the client requested a lighter color on one of the sides so that he could write on it if needed, which led to the use of red paper on the back.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 21, 2015


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Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End