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Lead Image

Conduit Folio No. 1


Production Method

Foil stamp



Conduit Studio

Art Direction: John O'Neill
Designers: Kelly O'Hara and Ryan Mitchell




This portfolio book for Grand Rapids-based studio Conduit is a bold exploration of process, featuring three different paper stocks and a duplexed, foil stamped cover. 




Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

7.25 × 9.5 × .25 in

Page Count


Paper Stock

Mohawk  / Everyday Digital  / White / 100 T
Mohawk  / Via  / Felt Light Grey  / 100 C
Mohawk  / Brighthue / Ultra Lemon / 80 T

Number of Colors

4 color plus 1 color foil stamp on cover





Akzidenz Grotesk


Conduit Folio No. 1
Conduit Folio No. 1
Conduit Folio No. 1
Conduit Folio No. 1
Conduit Folio No. 1
Conduit Folio No. 1
Conduit Folio No. 1
Conduit Folio No. 1 ---

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Project Description

Upon reaching the thirteenth anniversary of our studio, we wanted to produce a printed promotional piece that would showcase the work we're most proud of. We went back and revisited each project individually, digging up process images, sketches, and multiple iterations in order to tell the story of each work rather than focusing on just the polished end products. We also included a section in the center of the book (marked by a change in stock) that takes a deep dive into the history, people, and location of the studio. We created a timeline of the studio that shows our growth over the years and a few entertaining anecdotes.

Production Lesson(s)

Our production risk on this piece was the cover. We wanted to duplex the Brighthue Lemon to the Via Light Grey to get the color contrast on the inside front cover. We weren't sure how this would work with the perfect binding. Brightformat ended up duplexing the paper for the inside front cover, but avoiding the area that would be on the spine so the cover sits flat and doesn't bow. It worked exactly as we hoped. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 7, 2015


Filed Under

Foil stamp
Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End