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Lead Image

Howdy Poster


Production Method




Office of Ben Barry




When asked if he had any old work suitable for a promotional, laser-cut poster, prolific designer Ben Barry took it as an opportunity to create an intricate, new original piece.  




Quantity Produced


Production Cost

Production Time

2 hours per poster

Dimensions (Width × Height × Depth)

24 × 18

Page Count

Paper Stock

Neenah / So...Silk / Fair Blue / 130 C

Number of Colors





This piece is available for purchase for $500

Howdy Poster
Howdy Poster ---

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Project Description

Artifacture was the vendor sponsoring a lecture I gave in Dallas, Texas in 2014. The event organizers asked if I had any old artwork that they could lasercut as giveaways at the lecture to promote their capabilities to the local design community. I seized the opportunity to create a new original piece that would really push the medium. Being very pleased with the outcome I commissioned them to produce an edition I could sell.

Production Lesson(s)

From my end everything went smoothly. I know they initially had some issues sending the design to the laser cutter because of its complexity. They didn't tell me about it until after they had already solved it. So the production lesson is always work with great vendors who are willing to experiment and figure out how to do whatever you can dream up.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 28, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End