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Lead Image

Designed and printed by Mama’s Sauce in Orlando and accompanied by a matching onesie screen-printed by St. Louis’s STL-Style, Brand New Mama is the first letterpress “greetabl” product — a unique folding greeting card that doubles as a gift box. 




Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

140c French Muscletone Starch White

Number of Colors




Die-Cut & Sealed


This piece is available for purchase for $25

Brand New Mama Gift Box & Onesie
Brand New Mama Gift Box & Onesie
Brand New Mama Gift Box & Onesie
Brand New Mama Gift Box & Onesie
Brand New Mama Gift Box & Onesie
Brand New Mama Gift Box & Onesie
Brand New Mama Gift Box & Onesie
Brand New Mama Gift Box & Onesie
Brand New Mama Gift Box & Onesie ---

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Project Description

A fun and unique gift for a new mama and baby that is a letterpress greeting card that is also a box. Paired with a matching newborn onesie.

Production Lesson(s)

This job landed smack square in the middle of which press would be best suited for it. Our options were a 10 × 15 Windmill or a 18 × 22 KSBA. The KSBA does better coverage and allows for ganging multiples on a run, but as the quantity was shorter we opted to go on the smaller press, 1-up, and work through balancing the maxed out print area for this particular piece. If the print run was twice as long or more it would have justified the larger press.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 11, 2015


Filed Under

Greeting Card


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End