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Lead Image

Disorientation in the City


Production Method




Florence Meunier



Suisse Color

Questioning assumptions about what makes a city pleasant and designed to imitate a popular London atlas, Disorientation in the City is an undergraduate thesis that challenges the viewer to look both ways before crossing the proverbial street. 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

5.39 × 7.75 in

Page Count


Paper Stock

270 Curious skin extra blanc / 150 g DigiGreen Brillant

Number of Colors



Varnish embossed indigo




Univers Roman
Univers Bold Condensed


Disorientation in the City
Disorientation in the City
Disorientation in the City
Disorientation in the City
Disorientation in the City
Disorientation in the City
Disorientation in the City
Disorientation in the City
Disorientation in the City ---

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Project Description

Design of my final year undergraduate dissertation in which I explore disorientation in London and develop on the urgent need to reassess the assumptions that make the city and its streets a pleasant experience for users. The direction of the design is based on the famous A-Z of London book, a classic that many Londoners own. I was interested on the fact that this book is still widely used in the city, and this simple fact is enough evidence to underline the issues regarding orientation systems in London.

Production Lesson(s)

I used laser cut stencils for the title on flip-case as a cost effective alternative to foil blocking.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 15, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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