ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Domtar Promotional Brochure


Production Method




Squires & Company

Creative Director: Geoff German
Designers: Mallory Ming, Brittany Pickle, Ryan Bailey and Geoff German



Graphic Visual Solutions

Dallas-based multidisciplinary agency Squires & Company’s promotional brochure for paper giant and creator of Cougar paper, Domtar, pulls out all the print production stops to create a life-giving promo that is as fun to read as it is to experience.  




Quantity Produced

Production Cost

Production Time

2 Months

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Domtar Cougar Super Smooth / Various Weights

Number of Colors

4CP + 5 spot colors


raised UV, dot for dot varnish




This piece is available for purchase for Free

Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure
Domtar Promotional Brochure ---

Recent Posts



Project Description

Conceptually, LIVE on Cougar examines life through the words of great minds like poets, philosophers, writers and artists. Our idea was to make the piece as compelling to read as it was to look at. To engage the reader, valley folds were introduced and contained a short bio on the person being quoted and production notes for that spread. While various printing techniques, foil stamps, die-cutting and special bindery showcase the paper's versatility, nothing grabs your attention more than the four fluorescent inks featured. All of these technical challenges are grounded by a vibrant design that creates a perfect vehicle to accentuate Cougar's many strengths.

Production Lesson(s)

This project features a host of production challenges including register die cuts, valley folds, foil stamps, florescent inks sometimes happening on the same spread. All of these techniques existed to serve the larger narrative throughout the piece and we worked closely with GVS and Domtar to proof and make sure that our ideas would work. This meant press proofing some of the more unique techniques. This gave us the confidence that we had something truly special. All in all, I don't think we'll ever see a brochure promotion with quite the same specification. This one kind of had everything and the kitchen sink thrown in for good measure. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 2, 2015


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End