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Lead Image

First designed to participate in Seattle School of Visual Concepts’ 2012 Steamroller Smackdown, this scaled-down letterpressed iteration of “Printing Is Easy” is a roaring reminder of the joys of printing. 




Quantity Produced

Open edition

Production Cost

Production Time

Dimensions (Width × Height × Depth)

14 × 17 in

Page Count

Paper Stock


Number of Colors






This piece is available for purchase for $30+shipping

Printing Is Easy
Printing Is Easy
Printing Is Easy ---

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Project Description

Originally created as a 3-by-4-feet hand carved linocut steamroller print for the 2012 SVC Wayzgoose, demand from friends and clients led us to create a version of this sentiment that was more approachable to be hung in the house or shop.

Production Lesson(s)

Sure everything is easy if you don't know what you're doing, but once you hone your skills as craft person, we realize just what we got ourselves into. Be it silkscreen, offset, letterpress, or digital etc the printing process has demands. We are constantly reminded that the equipment is only as good as operator. Once you think you're in the clear you're in trouble, but if you stay in tune and become apart of the mix, what beauty can happen. Every once in a while it's easy and nothing goes wrong.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 17, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End