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Lead Image

DEAR Vol 1: Lost & Found


Production Method




Do Not Design

Curated by: Yanda
Creative Director: Yanda
Designer: Lim Yu Shan
Editor: Shena Chan




Designed and published by Singapore-based firm Do Not Design, DEAR celebrates the oddities and humor of everyday life. Die-cut and assembled to cause readers to question the meanings of commonplace symbols, the cover of this inaugural issue drives home the unifying concept of “Lost & Found”. 



Self Promotion

Quantity Produced


Production Cost

Production Time

1 month

Dimensions (Width × Height × Depth)

8.6 × 12 × 0.6 in.

Page Count


Paper Stock

SuedeTex Ivory 252gsm / Book Cream 80gsm

Number of Colors




Exposed Thread-sewn


This piece is available for purchase for $40

DEAR Vol 1: Lost & Found
DEAR Vol 1: Lost & Found
DEAR Vol 1: Lost & Found
DEAR Vol 1: Lost & Found
DEAR Vol 1: Lost & Found
DEAR Vol 1: Lost & Found
DEAR Vol 1: Lost & Found
DEAR Vol 1: Lost & Found
DEAR Vol 1: Lost & Found ---

Recent Posts



Project Description

DEAR is a zine that collects, archives and immortalises in print, all things fun and unique. From casual conversations to visual essays that aim to assault your senses, to basically anything that piques our curiosity, DEAR celebrates the unusual and the interesting in the spirit of fun. With a healthy pinch of humour and just a dash of seriousness,  DEAR is for the everyday person who wishes to uncover the little oddities in everyday life.

For our inaugural issue, we visit nostalgia by exploring the theme Lost and Found in our salad-bowl of a nation, Singapore. Mixed cultures, forgotten identities and the quest for meaning in retrospection are uncovered and probed into by contributing artists Ang Song Nian, Aik Beng Chia, Caleb Ming, Cleo Tsw, Debbie Ong Gie, Ernest Goh, Esther Goh, GT Gan, John Clang, John Nursalim and Yang Tan.

The theme Lost and Found was the main focus of the cover design. A noisy mass of text created through the removal of word spaces, die-cuts and overlaps presents itself as a chunk of letterforms, albeit so familiar to us, in a disorientating, and uncomfortable fashion. Words and meaning are lost at first glance, but later found again upon careful inspection.

Production Lesson(s)

Was very used to doing publication that can fit 4 spreads on one big sheet, counting 16 pages as one signature but this was bigger and didn't realized it can only fit 12 pages on one big sheet. Production cost could have be cheaper a bit but was a good lesson learnt.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 13, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End