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UK firm Believe in® builds drama and intrigue around Fontsmith’s new face Silas with a utilitarian, espionage-themed specimen quietly elevated with details such as white foil and white staples. 




Quantity Produced


Production Cost

Production Time

3 Weeks

Dimensions (Width × Height × Depth)

Page Count

22pp text + 4pp cover + enclosing folder

Paper Stock


Number of Colors

1 (black)


White foil (cover)


Saddle stitched (white wires)


FS Silas Sans
FS Silas Slab


Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen ---

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Project Description

FS Silas is a new release from leading type foundry Fontsmith, created in both sans and slab serif form.

Believe in€'s creative director Blair Thomson was drawn to classic specimens of the 1950s and 60s, but wanted to inject depth and intrigue to match the type'€™s personality. The document weaves themes of espionage into the form of a secret dossier, combining different paper stocks and page sizes into the finished piece. It is kept intentionally pure, the artwork consisting only of FS Silas, printed in black ink, with a white foil on the Manila cover and enclosing folder.

Blair Thomson said: "€œTo succeed, the type specimen needed to strike a delicate balance, as we wanted it to feel honest without revealing its secrets. But we also wanted to entertain and reward readers for their time, and we didn't want it to feel like a parody."

Content is drawn from a wide range of sources, and provides a glimpse into a clandestine world, using codes, ciphers, intercepted radio transmissions, stories and secret service terminology.

Production Lesson(s)


Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 20, 2015


Filed Under

Type Specimen


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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