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Lesli Ink Cast of Characters


Production Method




Lesli Ink

Creative Direction: Lesli Ink
Designers: Danny Wu, Kara Verbeek



Kid Icarus

Originating as a holiday card with hand-lettered initials, design studio Lesli Ink’s Cast of Characters campaign was so well received that they turned it into a poster. 




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Custom lettering

This piece is available for purchase for $65

Lesli Ink Cast of Characters
Lesli Ink Cast of Characters
Lesli Ink Cast of Characters
Lesli Ink Cast of Characters ---

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Project Description

The self-promotional project titled Cast of Characters consisted of a collection of hand drawn letters designed to showcase the studio's point of differentiation in crafting small things with great care. Lesli Ink sent 200 clients a hyper-personalized card with their hand-lettered initial. Recipients were invited online where their personalized letter unlocked a "Wheel of Fortune"€ type puzzle. Those who solved the puzzle were sent a fresh batch of homemade cookies. The project was so well received that Lesli Ink created a poster which is sold in the studio's online shop.

Production Lesson(s)

We learned that hand-drawing is not as easy or fast as one would think, and that Sharpie markers run out surprisingly quickly.”

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 1, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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