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Lead Image

You Rule Book


Production Method

Foil stamp






Pure Print

Edinburgh based agency Whitespace celebrates each new team member with a french folded, embossed, duplexed, drilled, foiled, case bound employee handbook. Certainly beats a fruit basket. 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors




Case bound




You Rule Book
You Rule Book
You Rule Book
You Rule Book
You Rule Book
You Rule Book
You Rule Book ---

Recent Posts



Project Description

What does it mean to be a Whitespacer? This is the question we asked our entire team, the results then took nearly two years to formulate into the Whitespace "You" Rule Book. This is given to all new Whitespacers when they join and helps communicate what we are all about and what we should expect from each other. All wrapped up in a lovely little typographically led, french folded, embossed, duplexed, drilled, foiled, case bound book.

Production Lesson(s)

We had wanted to foil on an interior spread of the book but with such a small print run it became un economical. We instead used a metallic paper stock and then printed a base of white to mask all areas that would not be metallic and then overprinted our flat colour. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 8, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End