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Lead Image

Fifty Fifty Cocktail Co. Business Cards


Production Method




VK Design

Designer: James van Kriedt



Mama's Sauce

Duplexed, letterpressed and silkscreened, these decadent, 85-cents-a-pop business cards for San Francisco-based bar consultants Fifty Fifty Cocktail Co. reflect the craft and skill of client and printer alike.  



Fifty Fifty Cocktail Co.

Quantity Produced


Production Cost


Production Time

4 Weeks

Dimensions (Width × Height × Depth)

3.5 × 1.75 × .125 in

Page Count

Paper Stock

Neenah / Classic Crest / Epic Black / 130C
Colorplan / Pale Gray / 130C

Number of Colors





Custom Lettering


Fifty Fifty Cocktail Co. Business Cards
Fifty Fifty Cocktail Co. Business Cards
Fifty Fifty Cocktail Co. Business Cards ---

Recent Posts



Project Description

Anderson and Anthony were looking for business cards that had that ‘wow’ factor. VK Design determined that the best way to achieve this was to screen white ink on black paper with yellow for an additional pop.

Production Lesson(s)

It's difficult to duplex cards and have the design centered perfectly with a border that is so close to the edge. Mama's Sauce though went the extra mile to ensure that each one was a centered as possible.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 3, 2015


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End