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Lead Image

Ideo Snapshots Volume 4


Production Method

Foil stamp



Volume Inc.

Design Director: Bryan Bindloss
Designer: Daniel Surgeon
Creative Directors: Eric Heiman and Adam Brodsley



Blanchette Press

The fourth in an on-going series of self-promotional materials for international design and consultancy firm IDEO, San Francisco’s Volume Inc. opts for a more utilitarian rubber band binding in lieu of previous editions’ box packaging. The case studies serve not only as leave-behinds for potential clients but also as a way for IDEO designers to celebrate recent accomplishments. 




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Ideo Snapshots Volume 4
Ideo Snapshots Volume 4
Ideo Snapshots Volume 4
Ideo Snapshots Volume 4 ---

Recent Posts



Project Description

IDEO Snapshots is an ongoing promotion showcasing the firm's recent projects. It serves internally to spread awareness of recent accomplishments and externally as a promotional leave-behind and presentation book.

For this volume we eliminated the previous box packaging in favor of a utilitarian solution that is more in line with IDEO's ethos. We also designed tablet and mobile app versions of Snapshots so the series can be shared digitally and easily updated with new projects.

Production Lesson(s)

Two production challenges were with the chipboard and the rubber band printing. The varied thickness of individual chipboard pieces caused variation in the stamp impression. The goal was consistency, so we had to ensure close review of each board. The other challenge was printing the logotype on the band, so that the stretched state maintained the proportion and integrity of the mark.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 7, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End