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BROWSE
Senior Showcase Wood Invite
Production Method
Digital
Design
Temple University. Art Direction: Kathy Mueller
Designers: Jordan Schellinkhout, Alexandra Tretter
Copywriters: Sarah Klein, Stephen Skipp
Account Managers: Kevin Reilly, Erika Firestone, Taylor LaRosa
Strategist: Peter Dolak
Advisor: Joseph Glennon
Printing
Cards of Wood
This digitally printed card of wood was a hit for Temple University advertising graduates. Daring to spend their budget on a snail mail campaign, they created a memorable message on a substantial medium with delicious results.
Client
Temple University Department of Advertising
Quantity Produced
300
Production Cost
$990
Production Time
4 days
Dimensions (Width × Height × Depth)
7 × 5 in
Page Count
–
Paper Stock
Maple Wood Veneer .025" Thick
Number of Colors
4
Varnishes
–
Binding
–
Typography
Legion Slab
Lavanderia
Project Description
For the Advertising Department's Inaugural Senior Showcase at Temple University, a farmer's market theme was adopted. Graduating Advertising students were positioned as ‘ripe for the picking’ and employers were encouraged to ‘shop local’ at the Senior Showcase. Professor Kathy Mueller collaborated with a group of students to plan and design the event.Production Lesson(s)
We took a risk by spending a large portion of our small budget on snail mail invitations, but in the end it paid off. The wood invites stood out and demonstrated our commitment to the ‘big idea.’ 100 advertising professionals registered to attend!
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 4, 2015
Filed Under
Digital
Invitations
Tagged with
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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