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Lead Image

“STAND/For the Vulnerable” Book


Production Method





Art Director: Marilyn Frank
Designer: Natalia Bulsza-Gottschalk
Copywriter: Dan Gutknecht
Editor/Proofreader: Carol Badenhoop



The Fox Company, Inc.

Serving over 4 million people a year, World Relief helps victims of poverty, war, disease and other vulnerable circumstances. This hardcover book of World Relief’s history was made to rebrand the organization for its 70-year anniversary. Bound with threads of the brand’s colors and digitally printed on chipboard covers to appear “varnished”, the book communicates a message of empowerment through both image and medium. 



World Relief

Quantity Produced


Production Cost

Production Time

90 days

Dimensions (Width × Height × Depth)

7 × 10 × .5 in

Page Count


Paper Stock

Mohawk Options / Navajo Smooth / Brilliant White / 100T, 60T

Number of Colors




Smyth Sewn


Linotype Notec Regular


World Relief - 70 Years: STAND/For the Vulnerable
World Relief - 70 Years: STAND/For the Vulnerable
World Relief - 70 Years: STAND/For the Vulnerable
World Relief - 70 Years: STAND/For the Vulnerable
World Relief - 70 Years: STAND/For the Vulnerable ---

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Project Description

This book is a concise history of World Relief, and was created as part of a larger effort to rebrand the organization on the advent of its 70-year anniversary. Each chapter addresses a specific portion of their humanitarian and spiritually-informed mission statement. The reader is taken on a journey spanning seven decades of serving the most vulnerable populations all over the world.

To tell the World Relief story, the book is highly visual, incorporating photos dating all the way back to its earliest days. Designed as a modern travel journal, and treated with brand colors strategically applied and revealed chapter-by-chapter, each page brings the story to life.

The cover image shows the silhouette of an individual ‘in the shadows,’ while the back cover reveals the individual in full color. The idea was to show how World Relief transforms lives and empowers individuals to thrive personally, and then continue the cycle of empowerment throughout their communities.

Construction: Smyth sewn bookbinding with colored threads based on World Relief’s brand colors. Hand-glued tip-in pages. Front and back covers digitally printed on chipboard.

Production Lesson(s)

Finding a way to create a ‘varnish’ effect on chipboard (for the back cover) was quite a challenge. Fox Printing did many tests to achieve just the right level of gloss. After several attempts, they pulled off exactly what StudioNorth was looking for by digitally printing multiple passes of the image, one on top of the next, so that the layers of ink naturally dried with a shiny finish.

The book’s design employs the use of pattern overlays, which posed issues with printing consistency from section to section. Numerous color adjustments had to be made to ensure that these overlays didn’t disappear in one section and show up strongly in another. Placing them inside solid-colored shapes or over photos posed additional challenges because of the interplay between the colors and the patterns. Every inch of the book was scrutinized for color accuracy.”

Post Author

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Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 29, 2015


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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