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Lead Image

“1:1 11:1” Publication


Production Method




Eduardo Arias

Illustration: Mario León



Gràfiques Cuscó

Kitschic Editions is a Spanish publisher of “objects that transmit content”. Shown first at 1:1 scale and then at 11:1, Kitschic’s latest publication—Illustrated by Mario León—encourages the audience to explore perspective and scale first literally, then metaphorically. 



Kitschic Ediciones

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Number of Colors




Accordion Fold


Futura Bold

This piece is available for purchase for $17

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Project Description

1:1 11:1 Is an accordion book that displays 12 drawings, previous sketches for ceramic jars -jars that were never baked. One side displays the drawings at 1:1 scale. The other side shows the same drawings enlarged at 11:1 scale. By following the instructions found at the end of the accordion, you will be able to make your own (paper) jar.

Production Lesson(s)

Calculating the spine of a project like this is tricky, because if it is too small, the book will open by itself, and if the opposite, the spine will crack. Even though the best you can do is trust the prepress designers, you have to make a lot of dummies to assure you have the right measure.”

Post Author

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 2, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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events we organize

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Brand Nieuwe Conference / Ditto but in Amsterdam.

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