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Lead Image



Production Method




Roland the Illustrator




Sacrificing the machine-ease of printing with a playing card company, designer Roland MacDonald printed this card deck through Dutch printer Libertas so he could have custom papers and coatings. The result is a seriously playful self-promotion item with attention to detail you can touch.  




Quantity Produced


Production Cost


Production Time

6 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors



Matte Laminate



Bitter Regular


Suspicion ---

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Project Description

Resulting in a successful self promo campaign, this project started as a simple warm up/down exercise, this 'project' quickly found a life of its own. Sketches became illustrations, which led to even more illustrations. Before I knew it I was making up new rules, testing, designing a box and looking for a printer, until a classic game had been fully re-imagined almost by accident! All this work was done over three-and-a-half months, in the evenings and at weekends. The printing/production was split across two types of paper stock. A lush tactile coating was used for the coloured cards and a heavy textures natural paper for the not cards and oversized 'letter’.

Production Lesson(s)

There were a lot of lessons for me. As an illustrator my work usually ends before the printing. Properly testing the durability of coatings and the glues would have shortened the production run. Understanding the limitations of the printer I chose was another lesson. The luxury of choosing stock and coatings came at the expense of very tight finishing that a focused playing card company would have had machines for. Working closely with the printer and both being invested in the production eventually created a beautiful product.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 8, 2015


Filed Under

Promotional Cards
Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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