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Lead Image

Nike We Run London 10K Invitation


Production Method

Foil stamp




Project manager: Federico Padovani
Papercraft design: Federico Galvani



Laser cut: SD Laser
Hot foil: Tipografia Economica
Paper Processing & Finishing: La Cartotecnica

Cleverly deemed NIKirigami by the designers at Italian studio Happycentro, this laser cut and foil stamped invitation utilizes kirigami—a form of origami that includes cutting of the paper in addition to folding. Each invitation was hand-assembled. 




Quantity Produced

Production Cost

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Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K
Nike We Run London 10K ---

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Project Description

We were asked by London agency Exposure to design and produce the limited edition invitation for the 10k Women Marathon that took place in London last June 21st.They wanted the invitation to speak by itself, with a passion for minimalism that we strongly encouraged and they really appreciated.

We designed the skyline, tested the mechanism of the six different foldable layers, laser cut all the invitations, applied golden foil for architecture details and texts, hand mounted one by one each kirigami to its cover.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 5, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End