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Lead Image

Play Book


Production Method





Designers: Siokkan Chow, Jiahui Tan



Allegro Print

This book about recreational spaces in Singapore residential precinct Taman Jurong aims to bridge past and present through photography and paper stock. Attaching nostalgic photos to the pages with stickers and separating each recreational site with a different paper stock, creative consultancy Fable conjures both the memories of ancestors and those yet to come.  



National Heritage Board

Quantity Produced


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Suede Luxe Chamois, Cumin Metal

Number of Colors




Perfect Bind


Alt Haas Grotesk


Play Book
Play Book
Play Book
Play Book
Play Book
Play Book
Play Book
Play Book
Play Book
Play Book ---

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Project Description

PLAY @ OMTJ is centered on the concept of interconnectedness across time and space. Despite predominantly being a feature on recreational spaces in Taman Jurong and its heritage, the timeless theme of PLAY and recreation help bridge both the past and present. The cascading alphabets in the PLAY visual are inspired by DNA strands, the fundamental building blocks of life and common threads between each and every individual.

An accompaniment visual concept revolves around a Chinese idiom. The alphabet “Y” is utilized to form a Chinese character meaning “man”, or “people”. It is also used to represent casuarina trees, a natural feature unique to Taman Jurong.

When put together, both form the motif of a man resting under the shade of a tree, an ode to the idiom, which encourages people to appreciate their predecessors–efforts in providing for the comforts they enjoy today.

Production Lesson(s)

The book contains inserts of random yet nostalgic old and archived photographs that were collected from elderly residents. To make it organic, we overlaid them them on important quotes within the book by attaching a simple sticker on the top. This is to increase dimension and allow readers to flip up the photo that in printed in organic photo paper to read the quote by the contributor of the photograph.

Each segment is also separated by a unique paper stock that represented each heritage site by its special texture. The idea was to create browsing book copies for the exhibition that contains textural paper stocks so that visitors can relate the material to the place in a subtle manner.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 11, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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