For Print Only

A Division of UnderConsideration

Blend Bros. Packaging

Production Method

I can’t vouch for the protein sauce in each tin, but as a designer and athlete I am pulled to the shelf by this packaging that is so different from what crowds the stores today. This is a package I would like to reuse around the house as needs arise—a sturdy and good looking tin that beats most plastic containers out there. — Bryony

Client

Blend Bros.

Quantity Produced

–

Production Cost

–

Production Time

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Dimensions (Width × Height × Depth)

–

Page Count

–

Paper Stock

–

Number of Colors

3

Varnishes

–

Binding

–

Typography

Brandon Grotesque

This piece is available for purchase for $26.49

Visualmind Business Card

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Project Description

The Blend Bros. mission is help everyday athletes bridge the gap between fitness and the kitchen through knockout tasty, health-conscious food products with absolutely no compromise on flavor.

Their flagship product Savoury Blend is a high-protein sauce designed as a convenient and tasty way for health-conscious foodies to get more protein into their diets without relying solely on protein shakes and whey drinks.

Manchester-based design agency Design By Day created a bold, confident identity for a brand dedicated to both foodies and athletes alike - asserted through the prominent fork and dumbbell mark.

The packaging breaks away from traditional protein category conventions, using minimal design, classic typography and color to represent the quality, savory ingredients, whilst the exposed metal tin emphasizes the gym connection. In a market saturated with sweet protein shakes and busy design, Savoury Blend stands out head and shoulders above the competition.

Production Lesson(s)

Getting a sample proof before going into production was essential, especially as we were using the metal of the tin itself to provide the backdrop for the design and some of the typography. We re-addressed the smaller typography of each individual flavor which was getting lost when being created by negative ink space. Instead white Ink was opted for while in production.

Post Author

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

Date Published

January 19, 2016

Filed Under

Lithography
Packaging

Tagged with

Lithography
package

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.