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Lead Image

Be Kind Online Poster


Production Method




Michael Buchino
BT Livermore



Michael Buchino & BT Livermore

I always find it amusing when designers go “old-school” — you can read more about the process here — and work with pre-computer materials—the results are often fascinating. 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

French Paper / Pop-Tone / Whip Cream / 100 lb. Cover

Number of Colors





Hand lettering by Michael Buchino
Hand lettering by BT Livermore

This piece is available for purchase for $30

Be Kind Online Poster
Be Kind Online Poster
Be Kind Online Poster
Be Kind Online Poster
Be Kind Online Poster
Be Kind Online Poster

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Project Description

Limited edition collaborative poster between BT Livermore and Michael Buchino, a WPA-style PSA made without using computers. (Free PDF available at http://pdx.be/kind)

Production Lesson(s)

We had to design everything to scale. Without computers, we couldn't blow up our sketchbook scribblings. The tracing paper composite is still kinda loose, allowing us to adjust placement, kern the lettering or, in this case, draw the left hand completely differently.

Drawing all of it with a marker wouldn't do—the fills would turn out streaky. So we decided to cut everything with rubylith. We place a sheet of rubylith over the composite and start cutting.

While the process takes longer than a computer-generated piece, it is still forgiving enough to allow for error. And the WPA aesthetic is super conducive to this technique. Rough edges, crooked lines and various other imperfections become happy accidents. The handmade-ness shines.

One really great moment was while BT was working on the skull. He looked up and said 'You know what would be great?' We looked at each other and both exclaimed 'if the screen was cracked!'.€ The crack was added at the last minute and it came out perfect.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 4, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End