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Lead Image

“Kontroll” Book


Production Method

Foil stamp






Wrapped in a rich, dark green cloth cover, this book, on the history and power of communication, packs a visual punch with a deep red punch of silkscreen that lands on top of a debossed illustration. The layered effect is anything but subtle and that’s just the right message the book is meant to communicate. Inside, a simple 2-color print job is enhanced by big typography, dynamic charts and graphs, and a solid layout. 



Erik Modig

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

206 mm × 149 mm × 29 mm (8.11 in × 6.86 in × 1.14 in)

Page Count

Paper Stock

Number of Colors

Cover: 1
Body: 2 Spot






Kontroll Book by Snask
Kontroll Book by Snask
Kontroll Book by Snask
Kontroll Book by Snask
Kontroll Book by Snask
Kontroll Book by Snask
Kontroll Book by Snask
Kontroll Book by Snask
Kontroll Book by Snask ---

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Project Description

Erik Modig is an established artist as well as a doctor and researcher at one of Europe's leading business schools, Stockholm School of Economics. His research is published in Journal of Advertising, International Journal of Advertising and Journal of Product & Brand Management. In 2014 he dropped Snask a line, asking us to help him design his upcoming book: Control – effective Communication and the Battle for our Thoughts.

The book was released early 2015 and Modig’s design brief was: “make an immortal and timeless – yet modern classic that will never die”. In the book, Modig doesn't launch new buzzwords or silly theories, instead he focuses on summarising what’s been said about communication over the last 3000 years; everything from rhetorics and propaganda to pr and advertisement. Modig’s conclusion is a meta model that describes all types of communication disciplines. The book design is a modern classic, carefully crafted and printed – and it's one of those books you must read before you die.

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 16, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End