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Lead Image

This is a booklet that begs to be touched by the various textures it represents, both digital and hand crafted. Little did the designers know just how much it would be touched in production as pages had to be hand aligned before stitching them together, a detail they realized only once they were mid-process. Good thing they had time! 



The Necessary Stage

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Japanese bulky woodfree

Number of Colors






Gotham HTF Book, Medium, Bold


M1 Singapore Fringe Festival 2016 Booklet
M1 Singapore Fringe Festival 2016 Booklet
M1 Singapore Fringe Festival 2016 Booklet
M1 Singapore Fringe Festival 2016 Booklet
M1 Singapore Fringe Festival 2016 Booklet
M1 Singapore Fringe Festival 2016 Booklet
M1 Singapore Fringe Festival 2016 Booklet
M1 Singapore Fringe Festival 2016 Booklet

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Project Description

The M1 Singapore Fringe Festival, organized by The Necessary Stage is an annual art festival that brings together theatre, dance, music and visual arts. Over the years, it has brought the cutting edge and socially-engaged contemporary works presented by local and international artists to Singapore. Exploring the theme of Art and the Animal, the 12th edition of the M1 Singapore Fringe Festival seeks to investigate and reflect our relationship with animals, and how their presence and absence have shaped and will continue affect our existence and how we see ourselves as humans. The creative concept behind the identity is the big question of “What makes us human?”. It stems from Man’€™s innate fear/fascination of crossing the divide between humans and animal. Would crossing the divide entail the losing of our humanity and becoming savage, or does it simply mean that we are returning to nature? In the key visual, the animal is humanized and the human is de-humanized through cropping to carry the message across. Using acid colour animal textures, the identity plays on the idea of animal hybridization, genetic manipulation, myth, fantastic poeisis and linguistic experimentation as reflected in the use of taxidermy in contemporary art. Abstracted and modified with artificial and acid colors, the textures are placed in contrast with the text to speak of the imposition of Man on nature.

Production Lesson(s)

The printers had a tough time automating saddle-stitched booklet with half pages spread across its contents. At the end, the pages had to be manually gathered and bounded, which resulted in a longer production time.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 3, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End