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Lead Image

O’Neil Printing Integrated Brochure


Production Method




Rule29 Creative

Tim Damitz, Designer
Justin Ahrens, Creative Director



O'Neil Printing

Time and again I have encountered printers promotional brochures that are so over the top that they lose their appeal. Not this time, where a restrained but curated exploration on printing is matched with exquisite production for a wonderfully interactive and tactile brochure. 



O'Neil Printing

Quantity Produced

Production Cost

Production Time

6 months

Dimensions (Width × Height × Depth)

10 × 10 × 1/4 in.

Page Count


Paper Stock

Neenah / Classic Crest / Stipple Solar White / 100lb text
New Page / Sterling  / Premium Gloss / 100lb text
Neenah / Esse / Pearlized Smooth Silver / 105lb cover
FiberMark / Touche / Duplex White/Black / 13 point cover

Number of Colors




ITC Franklin Gothic


O'Neil Printing Integrated Brochure
O'Neil Printing Integrated Brochure
O'Neil Printing Integrated Brochure
O'Neil Printing Integrated Brochure
O'Neil Printing Integrated Brochure
O'Neil Printing Integrated Brochure

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Project Description

Rule29 designed this beautifully crafted booklet that utilizes a variety of papers and printing techniques, along with a series of hand-picked quotes and artwork that we feel truly describe O’€™Neil’€™s company’s capabilities, values, and philosophy.

Production Lesson(s)

Our team greatly benefited from working with the print production team at O'Neil Printing for the entire duration of the project. This helped us understand possibilities for different print techniques, as well as anticipate outcomes due to their extensive past print experience. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 23, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End