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Lead Image

Love of Type Holiday Promo Package


Production Method




Petre Spassov



Petre & Rebecca Spassov

When you first get this nifty little box in the mail you don’t want to rip it apart. But once you muster the courage to do so, there is great satisfaction in revealing a typographic ornament that can be used on a X-mas tree, or even long after the holidays are over. 




Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

3.5 × 3.5 × 3.5 in.

Page Count

Paper Stock

Frech Paper / Speckletone / Starch White / 100C

Number of Colors




Hand assembled


Custom type


Love of Type Holiday Promo Package
Love of Type Holiday Promo Package
Love of Type Holiday Promo Package
Love of Type Holiday Promo Package
Love of Type Holiday Promo Package
Love of Type Holiday Promo Package
Love of Type Holiday Promo Package
Love of Type Holiday Promo Package

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Project Description

The goal of the project was to create an object that is both elegant and precious, yet ephemeral. It’s meant to be ripped open to reveal a surprise. Something that stands out from the piles of holiday cards.

Inside the hand folded box is one of five unique ornaments which were laser-cut and etched from quarter inch white acrylic to stand out against the deep green of a Christmas tree. Each of the five ornaments features a unique ampersand that was lettered by hand before being vectorized for production.

The package is a 3.5 × 3.5in box with a perforated tear strip down the middle that opens up in two haves to reveal the ornament. The metallic silver and gold inks were silkscreened and meant to capture the festive feel of the season. The paper stock is French Paper 100C selected for its rigidity and tactile feel.

Over a hundred of these gifts were hand assembles and sent to clients and colleagues.

Production Lesson(s)

Each of the boxes was die-cut with a plotter that did took quite a bit of adjustment to properly but the cover stock and especially the perforation for the tear-strip. The speedball silkscreen inks turned out to be much more durable that expected and did not shot any scuffs or damage after quite a bit of testing abuse. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 24, 2016


Filed Under

Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End