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Lead Image

Pay It Forward Poster


Production Method

Foil stamp



Column Five

Executive Creative Director: Josh Ritchie
Design Director: Nate Butler
Graphic Designer: Andrew Effendy
Illustration: Andrew Effendy
Photography: Andrew Effendy
Editor: Lindsay Hathaway




This poster shows an old message with an updated aesthetic full of detail and intricate spots that can make a seasoned printer swear. A beautiful way to remind everyone of a beautiful way to live. 



Column Five

Quantity Produced


Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

18 × 24 in.

Page Count

Paper Stock

Gmund / Colors Matte / 100 g/m2, 200 g/m2 / 59, 10, 87, 89, 60

Number of Colors





This piece is available for purchase for $25

Pay It Forward Poster
Pay It Forward Poster
Pay It Forward Poster
Pay It Forward Poster
Pay It Forward Poster
Pay It Forward Poster
Pay It Forward Poster
Pay It Forward Poster
Pay It Forward Poster
Pay It Forward Poster
Pay It Forward Poster

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Project Description

Our goal with this piece was to create a unique gift for our clients that captures the spirit of the values we uphold and inspires greater good. In researching what could meet these goals, we discovered a beautifully written letter from Benjamin Franklin that shows the pay-it-forward philosophy. We decided to create a poster based on the letter using modern typography, illustration, and design styles, bringing the final design to life by hot-stamping copper foil on colored papers.

Production Lesson(s)

The image area size and design intricacies presented challenges in the printing process. It takes a lot of patience to foil stamp a large image area well and cannot be rushed.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 29, 2016


Filed Under

Foil stamp


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End