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44 variants of Fedrigoni paper comprise this colorful identity that has become more than just a stationery. It is a sampling of paper with paper specs and contact information, it is an array of paper capabilities and printing challenges, as well as an introduction to Nuria. 



I am Nuria

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

44 different types of Fedrigoni paper

Number of Colors




Sofia Pro


I am Nuria, Identity
I am Nuria, Identity
I am Nuria, Identity
I am Nuria, Identity
I am Nuria, Identity
I am Nuria, Identity
I am Nuria, Identity
I am Nuria, Identity
I am Nuria, Identity

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Project Description

An identity that you can touch and feel.

Sr y Sra Wilson have designed an identity for “€˜I am Nuria”€™, a creative production consultancy firm, so that clients can touch and feel the essence of the brand thanks to its own communication elements.

“Hello!” this is how a conversation with “€˜I am Nuria” begins. A friendly conversation that invites you to get advice on your print production projects. Our aim was to create a brand that highlighted the personality and professionalism of “€˜I am Nuria”, but that also showed what this creative production consultancy firm has got to offer design studios and companies.

This identity includes communication elements that enable clients to experience all the expertise, quality and versatility of “€˜I am Nuria”€™. These communication elements (like business cards, letterheads and note cards, to name a few) use a wide range of papers, textures, colors and techniques.

We have partnered with Fedrigoni to make this possible—they provided a wide selection of paper to develop the identity.

What’s more, we have created an exclusive, original and extremely useful tool: the “Pantotarjetera”. It brings together two important concepts: know-how in the world of print production and the versatility of a business card. The “€˜Pantotarjetera”€™: a new way of doing business cards based on a Pantone swatch book. With the “Pantotarjetera”€™, giving out business cards becomes a real experience.

The cards are made out of 44 different types of Fedrigoni paper, using offset and silkscreen printing, and getting the most out of these two printing techniques. As well as contact info, each “€˜I am Nuria”€™ card includes the name of the paper that is used and its weight in grams. It’€™s the perfect 3-in-1: a unique and original item that is a business card holder, and a paper and color sampler at the same time.

Several design studios in Barcelona already know about the “€˜Pantotarjetera”€™ and there is a lot of interest. It is rapidly becoming a must-have for many designers.

Client testimonial:
When Sr y Sra Wilson first showed me the idea of the “Pantotarjetera”, I suddenly felt complete... It was like placing the final piece of the jigsaw. It’€™s a perfect tool with all the essential technical features for printers (density and texture), for designers (weight and variety) and for companies (color and paper finish). It‒s my â€Swiss-army knife that I carry with me at all times.
Nuria Garcia, I am Nuria

Production Lesson(s)

The limits.

For example: The cards are made out of 44 different types of Fedrigoni paper, using offset and silkscreen printing, and getting the most out of these two printing techniques, small lines, textured paper, and small size of typography.”

Post Author

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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 2, 2016


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End