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Lead Image

Just about anything looks good if you add a beautifully crafted skull on it—at least it works for me. But artwork aside I am really drawn by this packaging that uses the color of the product to highlight the branding on the bottle. Now, just bring me some tacos please. 



MEXICO Food & Liquor

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

8 × 7 × 2 in.

Page Count

Paper Stock

Number of Colors

Box: 1
Bottle: 1





MEXICO Food & Liquor Packaging
MEXICO Food & Liquor Packaging
MEXICO Food & Liquor Packaging
MEXICO Food & Liquor Packaging
MEXICO Food & Liquor Packaging
MEXICO Food & Liquor Packaging
MEXICO Food & Liquor Packaging

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Project Description

MEXICO Food & Liquor launched their very own range of hot sauces, each with a distinctive flavour profile created by Executive Chef Javier Carmona. The packaging solution was designed to present the MEXICO brand in a unique and identifiable way, while maintaining the restaurant chain’€™s non-corporate, subtle feel.

Production Lesson(s)

One of the biggest challenges was working to get the detailed emboss pattern on the exterior to line up with the printed pattern on the interior—it presented challenges in file setup, and equally in production. It was also a big technical undertaking to design a box that size with embossing on every surface except the base, while still maintaining the functionality of the packaging as a secure, protective element for the glass bottles.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 17, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End