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Lead Image

Citywide Electric Visual Identity Materials


Production Method




The Birthdays Design

Creative Direction & Design: Konstantina Yiannakopoulou
Creative Direction & Design: George Strouzas



Printing house

A great combination of white and sand-colored paper stocks accentuate the simplicity and starkness of this monospaced identity printed in a red and blue color palette consistent across materials. 



Citywide Electric

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.34646 × 2.16535 ×  in.
Carte Postalles: 5.90551 × 4.33071 ×  in.
Envelopes: 4.33071 × 8.66142 ×  in.
Poster: 11.69291 × 16.5354 ×  in.

Page Count

Paper Stock

Subtil Colors / Stone / 300gr /
Subtil Colors / Stone / 100gr /
Papago / Sand / 240gr /
Papago / Sand / 120gr /

Number of Colors





Simple pro


Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity

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Project Description

Citywide electric is a company with activity in New Zealand. The group is specialized in standard electrical services, Data Installations and Servicing, Television and Home Automation Installations, and a Switchboards and Controls Design & Build service. The visual identity is a redesign of the existing one and came out as need to the change of the company’€™s name. The identity features a clean and contemporary approach, that referenced and united the elements of the company. The exclusive use of typography adds value to that specific key elements of the company, which are trust and evolution, while the vivid form and different textures add diversity reflecting the multiple offered services of the company.

Production Lesson(s)

The most challenging thing we faced in the production of this visual identity was that the two colors we used had to imprint exactly the same in two different surfaces (kinds of paper), but with the help of the paper-maker and the printer's collaboration everything went great. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 27, 2016


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End