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Lead Image

Brew Nord Poster


Production Method




Matt Erickson



Ambient Inks

A perfect example of listening to the expertise of the printer, and following their recommendation. Perfect balance between color and metallic pop. 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

18 × 24┬áin.

Page Count

Paper Stock

100 C

Number of Colors





This piece is available for purchase for $30

Brew Nord Poster
Brew Nord Poster
Brew Nord Poster

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Project Description

Brew Nord is a poster designed as a part of the third annual Posters & Pints show. Posters & Pints is a poster show centered around beer and brewing in Minneapolis, Minnesota. Held in the Uppercut Boxing Gym, the show features 16 Minneapolis and St. Paul breweries and 32 artists. Proceeds from the show went to Art Buddies, a non-profit program which enables inner city youth to be paired up with a designer or artist mentor, participating in regular events and creating art.

This poster is centered around Northeast Minneapolis' vibrant and eclectic brewing scene. It was printed in an edition of 50 by Ambient Inks.

Production Lesson(s)

Working with metallic inks can always be difficult, but not for Ambient Inks. I mean these guys kill it. The registration is on point and I have never seen anything short of perfection come from them.

I was also struggling with a way to get sufficient contrast and I love French's Nightshift Blue, and I wanted to retain that color. At first I went darker because, well, who doesn't like dark colors with a pop of gold? Ambient countered by recommending a lighter flood of the blue and man am I happy they know what they are doing. It showed up just the way I was hoping it would. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 14, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End