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Lead Image

How To Ink Collateral


Production Method

Linoleum block



The Workbench

Creative Direction: Ryan Len
Design: Ryan Len, Marcus Lee
Apron Design & Maker: Ella Zheng



How To Ink

There are so many hand-made elements in this project it is hard to know where to start. From hand-made paper, to marbleizing, and linocut printing… you name it, it is here. A production feast if there ever was one. 



How To Ink

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Handmade Paper / 300GSM
RJ Paper / Maple Bright / 120GSM

Number of Colors




Apercu Regular
Apercu Bold
Apercu Mono


How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral
How To Ink Collateral

Recent Posts



Project Description

How To Ink is a literal translation of the Chinese characters 凹凸印 (Āo Tú Yìn). It is inspired directly by the art of printmaking that works on a ying-and-yang principle, by utilising negative and positive moulds to produce certain impressions on paper.

The overall design direction takes cue from their artisanship and practices, creating everything handmade from their logo to their brand collaterals. The handmade materials were created in collaboration with How To Ink's master craftsman, Stanley Cheah.

Logo Design
Many iterations of hand drawn logos were made to find the ideal form that exudes the energy and fluidity of the collective.

Business Cards
A business card is an essential marketing tool for any businesses. Using printmaking techniques How To Ink teaches at workshops to create their business cards, it immediately transforms into a powerful marketing tool and a great conversation starter to promote their workshops. The cards were handmade using recycled pulp paper.

Collective Stamp
How To Ink stamp was hand carved using linocut technique for use in any official documents or as a decorative stamp!

Craftsmen's Apron
With thorough consideration of the craftsmen's daily work and habits, the apron is made out of denim fabric with an easy access to a pencil on the right breast holder. Hidden loops can be found in the apron's pocket, creating easy storage and organization of common tools while working. This durable fabric not only protects the wearer from paint and dust as they work, but also grows in character as it maps the craftsmen's habits and activities over time.

Production Lesson(s)

Manual print production can be backbreaking and difficult to achieve at times. Press on and you'll be able to see the fruits of your labour! Always cater for extra prints for manual print production as there will be bound to be human errors at times.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 19, 2016


Filed Under

Linoleum block


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End