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The colors used for this identity are strange on their own, but so striking together that I can’t help but want a full suite of my own. 

Voltalab Sound Studios
Voltalab Sound Studios
Voltalab Sound Studios
Voltalab Sound Studios
Voltalab Sound Studios
Voltalab Sound Studios
Voltalab Sound Studios

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Project Description

Voltalab is a brand new bespoke recording studio built in the space where Cargo Studios and Suite 16 used to be. Renowned for recording classic bands like New Order, Joy Division, Orchestral Manoeuvres In The Dark, The Fall, Happy Mondays and The Stone Roses.

We had the pleasure of developing the new visual identity for the studio. Inspired by the buildings rich heritage, we wanted to capture the energy of the space that created so many cherished and seminal records. Our challenge was to create an authentic brand that brought the old and the new together. We achieved this by blowing the dust off old recording equipment, cassettes, documents, gig posters, and photographs, allowing us to gather an array of rich resources that informed the overall brand aesthetic.

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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 12, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End