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Lead Image

427 Press Booklet


Production Method




immaginato - Vladimir Soto

Creative direction and design: Vladimir Soto - immaginato
Printing: Messaggerie Subalpine_Tipografia
Advertising Agency: Light
Client: Puritalia



Messaggerie Subalpine_Tipografia

Black ink on white paper, and blind debossed textures accentuate the materials used and the content presented in this press kit. 



Light // Puritalia

Quantity Produced


Production Cost


Production Time

8 working days

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Number of Colors

Cover 3
Interior 1






427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet

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Project Description

Press booklet for the launch of the 427 an independent production sports car by Puritalia. The muscle car myth, the Shelby Cobra, reinterpreted by Italian designer Fabio Ferrante.

Production Lesson(s)

Light, the agency that asked us to design the press kit brochure, as well as the client Puritalia, wanted to create something that would stand out from the usual stapled, laser printed press kit texts. We jumped at the opportunity to create something that would be reminiscent of the quality and hand-made details of the 427 sports car. Of course, such a nice project also came with a catch. The timeline was incredibly tight. We would have loved to be even more meticulous regarding the way the ink might absorb on the paper used but alas the printer, Messaggerie Subalpine did a very good job. Working with a printer you trust and understands what you'd like the finished product to look and feel like is priceless. Also the binder did a great job delivering the project with such tight deadline without sacrificing attention to detail. Having partners that one can count on at critical times always makes a difference. Finding and testing out these partners is a never ending part of our job.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 29, 2016


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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events we organize

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Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


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