ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Salt Lick Whiskey Barrel-Aged BBQ Sauce Package


Production Method

Foil stamp



Greatest Common Factory

Creative Director, John Trahar
Art direction and design, Katie Johnson
Copywriting, Zach Rener
Producers, Joel Henderson and Amy Hurt



Clove Street Press

Learning the intricate nuances of designing for the shape of a bottle, this label takes advantage of the level of detail that can be obtained from foil stamping. 



The Salt Lick

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Neenah  / Classic Crest / Epic Black /

Number of Colors





Salt Lick Whiskey Barrel-Aged BBQ Sauce Package
Salt Lick Whiskey Barrel-Aged BBQ Sauce Package
Salt Lick Whiskey Barrel-Aged BBQ Sauce Package
Salt Lick Whiskey Barrel-Aged BBQ Sauce Package
Salt Lick Whiskey Barrel-Aged BBQ Sauce Package

Recent Posts



Project Description

The Salt Lick, a Texas BBQ legend, asked us to create a bottle fit for their special edition whiskey barrel-aged BBQ sauce. We decided to play off the look of a vintage whiskey bottle with a bold, no-nonsense, typography-driven design. Since it is a special edition, we also wanted it to feel premium. So we picked a whopping 25 oz bottle and decided to print the label with a copper foil that would play off the color of the sauce itself and elevate the design even more. Each bottle is numbered and signed by the Pitmaster himself.

Production Lesson(s)

The type on this bottle gets very small and the foil worked perfectly for that. Where there was a bit of a problem was within the letters "Barrel-Aged." There is a small, offset stroke surrounding the letters, and a bit of foil filled in in the space between. In retrospect, a pixel or two of extra space between the stroke and the letters could have helped a lot.

Also, when creating the label to fit the shape of the bottle, we noticed that the tapering of the bottle made the wings of the label crooked. We had to slightly adjust the wings so that they pointed downwards at an angle of 3 degrees to compensate for the taper.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 26, 2016


Filed Under

Foil stamp


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End