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Lead Image

Via Padova Stationery


Production Method




Studio Nugno

Luca Amoriello and Eleonora Bigi




A simple icon full of meaning stands proudly on each of the stationery items developed for Via Padova, an area in Milan that needed to come together under a unifying message. 

Via Padova Stationery
Via Padova Stationery
Via Padova Stationery
Via Padova Stationery

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Project Description

Once upon a time, the area known as Via Padova in Milan, Italy, had a less than salubrious reputation. Our project was to help change that image by creating a new identity for the area that would bring the various groups of people —€“ or local tribes as we called them — together. We needed to represent Via Padova as a space that welcomed every one of its citizens —€“ a challenging proposition. The city needed a visual system, a graphic identity that could organize and simplify communication with the people.

We used the letter V to symbolize a handshake —€“ and hence the union and coming together —€“ of two people, symbolizing a community coming together.

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 7, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End