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Lead Image

5-point-type with foil stamping. That is all you need to know to realize what a nice printing job this is, for that is a feat that is hard to accomplish. 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

2 × 3 in.

Page Count

Paper Stock

French Paper / Muscletone / Black / 140 C

Number of Colors




Berthold Akzidenz Grotesk
Clarendon BT


Erickson Design Co. Business Cards
Erickson Design Co. Business Cards

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Project Description

While primarily focusing on the premium beverage/spirits industry, I wanted a business card and personal identity that can be relatable to potential clients and feel premium, refined, and sophisticated. Reflecting the famous Stone Arch Bridge of my home, Minneapolis, the line-work and crafted typography reflect a high quality and detail oriented mindset.

Production Lesson(s)

It's always a bit of a bit of a gamble whenever you are working with foil stamping and really small type. In this case, 5 pt type. I have wanted to work with Spark Letterpress for a long time, and I am really glad I was able to go with them for this project. All the line-work and the small type came out nice and crispy. I could not have asked for better quality work. I'll definitely be a little less worried next time I'm planning on pushing type size limits. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 4, 2016


Filed Under

Business Cards
Foil stamp


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End