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Lead Image

Due to the positive reception and feedback of the wrapping paper we designed as part of the identity of the 2016 Brand New Conference in Nashville, we took the plunge in producing 1,500 sets of the six designs to help as many gifts as possible look their best this holiday season… or any other season or reason to celebrate. One of the things we like about them is that the illustrations are opportune for any season and they have a graphic festiveness that’s cheerful for any occasion. The wrapping paper is printed CMYK with a spot dull varnish on the black and spot gloss varnish on all the color so it has a nice, subtle dimension to it. Each set of 6 is $18 and ships in a tube to avoid creases. 




Quantity Produced

1,500 sets of 6 (total 9,000)

Production Cost


Production Time

7 Days

Dimensions (Width × Height × Depth)

19 in × 25 in

Page Count

Paper Stock

Sappi / Opus / Matte / 70 T

Number of Colors



Spot Gloss UV
Spot Dull Varnish



This piece is available for purchase for $18 (incl. shipping)

2016 Brand New Conference Program
2016 Brand New Conference Program
2016 Brand New Conference Program
2016 Brand New Conference Program
2016 Brand New Conference Program
2016 Brand New Conference Program
2016 Brand New Conference Program
2016 Brand New Conference Program
2016 Brand New Conference Program
2016 Brand New Conference Program
2016 Brand New Conference Program
2016 Brand New Conference Program ---

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Project Description

A set of wrapping paper for all seasons, for any occasion, that avoids typical motifs. Wrap gifts for the holidays without snowflakes, for birthdays without balloons, or for Valentine’s Day without hearts.

Originally designed for the 2016 Brand New Conference in Nashville, TN, and inspired by country singers’ rhinestone-clad suits.

Production Lesson(s)

Not so much a production lesson but a handling one: Sorting, moving, and stacking piles of coated 70-pound paper is way more difficult than we ever considered. It's slippery, fragile, and when you are trying to carry 100 sheets or more at a time, they are unbelievably heavy. Lesson being: have a plan in place for how you might handle 9,000 sheets of paper in your office.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 10, 2016


Filed Under

Wrapping Paper


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End