ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

By designing eight individual panels that would complete a whole, Mike Sulick faces a unique challenge—one he has chosen to tackle not once, but six times as he explores the impact of prominent typographers through their contributions. Issues 1 & 2 can be found here.  




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Flat: 18 × 24 in.

Page Count

8 (when folded)

Paper Stock

Number of Colors





ITC Avant Garde Gothic
Pistilli Roman


<em>Letting Type Talk</em> Issues 3 & 4
<em>Letting Type Talk</em> Issues 3 & 4
<em>Letting Type Talk</em> Issues 3 & 4
<em>Letting Type Talk</em> Issues 3 & 4
<em>Letting Type Talk</em> Issues 3 & 4
<em>Letting Type Talk</em> Issues 3 & 4
<em>Letting Type Talk</em> Issues 3 & 4
<em>Letting Type Talk</em> Issues 3 & 4
<em>Letting Type Talk</em> Issues 3 & 4
<em>Letting Type Talk</em> Issues 3 & 4
<em>Letting Type Talk</em> Issues 3 & 4
<em>Letting Type Talk</em> Issues 3 & 4

Recent Posts



Project Description

Letting Type Talk is a series of posters/visual essays that provides insight on a very important aspect of design: innovative exploration of typography. It is a love letter to a select few typographers from across the globe - those who have shaped the world of graphic design and visual culture through their contributions to the field. These posters aim to shine a light on those who carved the path for modern typography and stressed the importance of type being central to the design and the message.

The second two issues include the work of Philippe Apeloig and Herb Lubalin - two typographers who favor typographic expression over strictly informational text, and are very playful in their use and arrangement of letterforms. Each of these issues also comes with a set of 4 postcards based on the work of that issue's designer.

These are the third and fourth of six planned issues.

Production Lesson(s)

When folded in booklet form, I had to ensure sure each panel on its own could capture the raw visual impact of each designer's work and tell a piece of a greater story. When unfolded into a poster, all the pieces would then come together to form an overall portrait of the designer and their body of work. The back of the poster was created to give a more in depth look at who these designers are through examples of their work and an essay honoring their life and career. The end result is the front looking like a collage of each designer'€™s typography, with the back being a more clear and concise analysis. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 1, 2017


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End