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Lead Image

Type-Face Game Packaging


Production Method




Goods & Services Branding

Creative Direction: Carey George and Sue McCluskey
Content: Mike Barber and Dylan Schoenmakers
Design: Nic Bradford and Taylor Toth
Production: Derek Moxon
Project Management: Jess Arnold and Alexandra Montgomery



Flash Reproductions

This game is for the type geeks out there who are up for a challenge and a good laugh. Test your picture-taking powers and your typeface knowledge as you combat your friends in describing and guessing typefaces. 



Flash Reproductions

Quantity Produced


Production Cost

Production Time

6 weeks

Dimensions (Width × Height × Depth)

18 × 8.5 × 3.25 in.

Page Count

Game instruction booklets: 24 pages, self-cover

Paper Stock

Outer package: N-Flute C1 side
Game cards & head bands: PaperTyger 95lb cover
Game instruction booklets: 100lb Cougar text  /

Number of Colors

4 PMS, plus light-activated ink



Game instruction booklets: saddle-stitched



Type-Face Game Packaging
Type-Face Game Packaging
Type-Face Game Packaging
Type-Face Game Packaging
Type-Face Game Packaging
Type-Face Game Packaging
Type-Face Game Packaging
Type-Face Game Packaging
Type-Face Game Packaging

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Project Description

Every year, Canadian printer Flash Reproductions likes to push the limits on production to create a unique holiday gift for its clients (predominantly design and creative agencies), and 2016 was no exception.

They turned to creative agency Goods & Services, which came up with the game of Type-Face.

Type-Face bears some similarity to Hedbanz, as players put on a headband and place a card with a secret identity facing out for their opponent to see. But the similarities stop there. The identity is a typeface name, camouflaged in a pattern of letters, which can only be revealed by taking a flash photo with a smartphone (the name is printed using a special, light-activated ink).

Once the typeface name is revealed (to the player’s opponents), the player must ask a series of questions to correctly guess their typeface. To help guide the process, Goods & Services researched the background on each typeface, providing aspects such as its designer, foundry, attributes, history, etc.

The game includes a custom box, rules booklet, hints for identifying 20 typefaces, 20 pins that highlight the personality of the typefaces, headbands and the specially printed identity cards.

Production Lesson(s)

When working with experimental inks, remember to leave ample room in your timeline to allow for testing.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 28, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End