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Lead Image

120WaterAudit Water Testing Kit


Production Method




Co-motion Studio

Stacey McClure, Designer
Jon McClure, Designer



Welch Packaging

A fantastic use of two colors that creates a great sense of depth and freshness for a beautifully designed project. 




Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock


Number of Colors





Acumin Pro Condensed
Museo Sans


120WaterAudit Water Testing Kit
120WaterAudit Water Testing Kit
120WaterAudit Water Testing Kit
120WaterAudit Water Testing Kit
120WaterAudit Water Testing Kit
120WaterAudit Water Testing Kit
120WaterAudit Water Testing Kit
120WaterAudit Water Testing Kit
120WaterAudit Water Testing Kit

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Project Description

120WaterAudit is a water testing service for businesses and consumers. They provide a convenient way to frequently test your water for unhealthy contaminants. 120WaterAudit engaged Co-motion Studio to create a premium brand and intuitive packaging that emphasized the quality of their product.

The kit needed to weigh less than a pound and fit in a residential mailbox. Every kit includes:
- a bottle to collect your water sample
- a chain of custody sticker for lab processing
- a box seal for return mailing
- two swag stickers to share with family and friends

On the inside flap of the box, a customer will find instructions on how to collect their water sample. Iconography was used to depict the customer action for each step.

Production Lesson(s)

Our biggest challenge was determining the amount of detail that could be printed using flexography. Our original design had smaller details that could not be achieved with precision, so we modified the artwork to accommodate the printing process. On press, we ran into bleeding and registration issues with light blue elements on floods of dark blue. By cutting and modifying the rubber plate on press, we were able to use the color of the cardboard to change some of our elements from light blue to white. This alteration prevented bleeding and avoided registration issues for the remainder of the run. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 30, 2017


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End