ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Personally I don’t care about beer given my dislike for the flavor—yet the packaging is another story, it fascinates me. When this guide arrived in the mail a few weeks back it went straight to my nightstand as a great insight into a world I know little about. A great promo by Neenah and CODO Design that you can get for yourself to see, in detail, what I am raving about.

You can order a free copy here, compliments of Neenah Packaging. 



Self Promotion

Quantity Produced


Production Cost

Production Time

3 Weeks

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Neenah / 100C Smooth / 80T Smooth / 60T / 55T

Number of Colors

5 + Foil


Aqueous coat


Perfect Bound


Trade Gothic - Bold Condensed No. 20
Trade Gothic

This piece is available for purchase for FREE

Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide
Craft Beer Branding Guide

Recent Posts



Project Description

CODO Design has worked with breweries across the country (and increasingly, the world) on their branding, packaging, web design, and marketing. After years of working in this field, we gathered our experience and insights into a free online resource, culminating in the Craft Beer Branding Guide (www.craftbeerbrandingguide.com).

Originally launched in August 2016, the step-by-step guide to branding and positioning a craft brewery was so well received in the craft beer (and design) community that in December, Neenah Packaging reached out to us to partner on a special print run.

The availability of this book coincides with the launch of Neenah Packaging’s expansion of its BELLA Label Papers line with new label papers. CODO has used Neenah Paper for years and were honored to partner with them on this project.

You can order a newly printed book for free, compliments of Neenah Packaging.

Production Lesson(s)

The biggest challenge we worked through was how to print bright white text on Neenah’s new CLASSIC CREST Imperial Red Cover stock. We worked with Faulkenberg Printing out of Franklin, IN, to see how various hits of white and silver ink would lay down on the stock. We weren’t getting the effect we wanted and were actually running out of time when, on a whim, we tried a matte white foil. It ended up looking better than we had hoped for and created a luxe feel to the piece (especially when combined with the blind embossed chapter numbers across the front cover).

We wanted to go with a slightly heavier paper stock on the cover but then the blind emboss wouldn’t have been as pronounced. Our workaround for that was to gatefold the cover. This ended up being a better solution because we were able to cut slots into the inside back cover to hold a custom, beer bottle-shaped die cut swatch book.  

The swatch book was a last minute idea. We were able to print (albeit, in miniature) some of our favorite past bottle labels on Neenah’s new BELLA craft beer line. Other than the cover, this ended up becoming one of our favorite elements of the project (it’s a fun surprise to find it at the end of the book). ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 21, 2017


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End