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Lead Image

University of California, Berkeley Poster


Production Method




Shirong Gao

Editor: David Peterkofsky



California Lithographers

This unexpected combination of blue, black, and gold inks unfolds into a vibrant geometric illustration that frames and highlights the content in an engaging manner. 



University of California, Berkeley

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Lynx / Opaque Bright White / Smooth Text / 70#

Number of Colors






University of California, Berkeley Poster
University of California, Berkeley Poster
University of California, Berkeley Poster
University of California, Berkeley Poster
University of California, Berkeley Poster
University of California, Berkeley Poster
University of California, Berkeley Poster

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Project Description

Cal Facts is a UC Berkeley publication presenting an overview of the campus with facts and figures. This year's foldout poster format addresses its distribution to a wide audience. The front features facts dispersed within the school motto, "Fiat Lux" ("Let there be light"), printed in bold school colors with a metallic finish, so students, faculty, and staff can proudly display it on their walls. The reverse contains plenty of information for fundraisers to share with potential donors.

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 13, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End