ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Dunlop New Products Winter ‘17


Production Method




Dunlop Art Department

Creative Director: Joey Tosi
Art Director: Graham Shaw
Senior Designer: Justin Butler
Senior Photographer/Designer: Mick Waller
Production Artist: Josh Bettenhausen



American Foothill

With the increased popularity of printing on newsprint it amazes me how each instance can stand out from the rest. This promotion took great care on preparing the images to compensate for ink absorption so as to remain true to their characteristics. 




Quantity Produced


Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

Page Count

Paper Stock


Number of Colors





Simple Bold
Franklin Gothic Condensed
Lust Script


Dunlop New Products Winter '17
Dunlop New Products Winter '17
Dunlop New Products Winter '17
Dunlop New Products Winter '17
Dunlop New Products Winter '17
Dunlop New Products Winter '17

Recent Posts



Project Description

At the start of each year we put our heads together and build a new visual direction for the coming year's marketing campaigns. For 2017, the concept was to move away from warm, soft edged photography to a starker, cleaner look, brighter photography, crisp shadows, and some behind-the-scenes messiness. That team-built look-and-feel's maiden voyage is in this newsprint poster announcing our product offering for Winter 2017, which is distributed to our customers at trade shows and music stores worldwide.

Production Lesson(s)

Ink really soaks through on newsprint. It's important to keep your images extra punchy in your files if you want them to come out strong in print. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 8, 2017


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End