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Lead Image

Good Fortune Client Gift


Production Method




Reactor Design Studio

Chase Wilson, Creative Director
Travis Stewart, Designer
Julie Sebby, Copywriter



AC Printing

A highly interactive way in which to celebrate an anniversary, reconnect with past and present clients, and reinvigorate the brand. A hand delivered package full of fortune to help everyone get through the 13th year… fun, detailed, and full of curiosities. 




Quantity Produced

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Dimensions (Width × Height × Depth)

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Mohawk / Curious Metallic / Ice Gold / 92C

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Good Fortune Client Gift
Good Fortune Client Gift
Good Fortune Client Gift
Good Fortune Client Gift
Good Fortune Client Gift
Good Fortune Client Gift
Good Fortune Client Gift
Good Fortune Client Gift
Good Fortune Client Gift

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Project Description

To celebrate our 13th year in business, Reactor Design Studio created this tactile and playful gift to send/deliver to clients to convey our gratitude for their business in 2016. The overarching goal of the project was to reach out to our contacts and solidify our existing relationships. To celebrate our 13th year in business, we wanted to play on the notoriously unlucky number by giving our clients a box of "good fortune" to get them through the year.

To highlight the theme, the packaging is designed like a takeout box and contains one of three "lucky charms" including a rabbit’€™s foot, plantable four-leaf clover seeds, or a mini horse shoe. Each box also contains a lottery ticket complete with a lucky penny to scratch it and an orange fortune cookie containing a variety of custom fortunes.

Also included in the campaign was a special holiday card plus invitation to our annual Halloween party.

Production Lesson(s)

A lot of companies tend to give client gifts around Christmas and New Year'€™s, but since we live and breathe orange, we like to celebrate around Halloween. We loved hand-delivering these good fortune boxes to our clients, and especially seeing their faces when they opened them and immediately started scratching off the lottery tickets! ”

Post Author

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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 7, 2017


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End