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Lead Image

There is a unique sense of humor to this promotional mailer by Josh LaFayette. Through it you get a clear sense of his work, his personality, and who you would be hiring. Win-win. 




Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count

Booklet: 12
Sticker: 1

Paper Stock

Number of Colors

Box: 2
Booklet and sticker: CMYK



Booklet: Saddle


Hand lettering


Pizza Box Promo Mailer
Pizza Box Promo Mailer
Pizza Box Promo Mailer
Pizza Box Promo Mailer
Pizza Box Promo Mailer
Pizza Box Promo Mailer
Pizza Box Promo Mailer
Pizza Box Promo Mailer
Pizza Box Promo Mailer

Recent Posts



Project Description

I do a lot of work for food and beverage companies, so I wanted a promo mailer that could represent that without being alienating to potential clients outside of that industry. Pizza is universally loved and frequently delivered, so a pizza box was the clear choice. I experimented with making a "wheel" or "disc" portfolio to mimic the shape of a pizza pie, but ultimately, a coupon booklet provided the most space for showing work.

The boxes are packed with red, yellow, and green crinkle shred—€”mimicking sauce, cheese, and basil—a coupon book, a pizza slice vinyl sticker, and a business card. The box is then sealed with USPS-approved adhesive wafer seals. The shipping label is affixed to the bottom of the box. I'm in Atlanta, and I shipped a box to a friend in San Francisco and one to a friend in Boston to make sure they would arrive not-crushed—€”and hallelujah they made it. The boxes ship within the US for less than $3 and usually arrive within 2–3 days.

Production Lesson(s)

There is almost no perfect registration on a pizza box, but pizza boxes can ship through the post and remain whole and intact on the journey. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 21, 2017


Filed Under

Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End