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Lead Image

A fresh use of reflective paper where the reflective parts are knocked out. The typography comes alive as you walk past the poster, making it impossible to walk past without a closer look. 



StilL 630, LLC

Quantity Produced


Production Cost

Production Time

2 days

Dimensions (Width × Height × Depth)

18 × 24 in

Page Count


Paper Stock

Legion Paper / Mirri / Silver / 270gsm

Number of Colors





Drone Ranger
Garage Gothic
Dorchester Display


Still 630 Annual Festival Poster
Still 630 Annual Festival Poster
Still 630 Annual Festival Poster
Still 630 Annual Festival Poster
Still 630 Annual Festival Poster
Still 630 Annual Festival Poster
Still 630 Annual Festival Poster

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Project Description

In just four short years, Still 630 has built a mountainous reputation as one of the country’€™s premier boutique distilleries —€” a reputation that seemingly doubled overnight after the St. Louis-based spirit maker was recognized as crafting the finest small-batch whiskey in America for 2016. Knowing that the annual celebration was a concentration of some of the areas finest epicurean craftspeople, Yellow Ranger designed the event’€™s poster in the spirit of a raucous music festival, reverse-printing on a reflective foil surface to create a shimmering effect that could only be matched by the countless medals on display at the distillery.

Production Lesson(s)

This was our first time using foil paper, and we truly believe that the outcome was as successful as it was because of the collaboration with a great studio like Vahalla Studios. They were extremely helpful on explaining what type of ink works best on foil paper (i.e. printing a white base to achieve true colors, black gloss ink instead of black matte ink) and we were stoked with the final results. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 15, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End