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Lead Image

Chris Cran, Sincerely Yours Book


Production Method




National Gallery of Canada

Designer: Stefan Canuel
Chief Publications and Copyright: Ivan Parisien
English Editor: Caroline Wetherilt
French Editor: Marie Christine Gilbert
Production Manager: Anne Tessier
Production Artist: Natalie Ann Garneau



Flash reproductions

Translating the work of an artist, and a show of his work, into a book is an art form in its self. The need to carefully balance the art itself with the artists vision, the visitors interpretation, and a level of interaction all come into play. 



National Gallery of Canada

Quantity Produced


Production Cost

$35.00 each

Production Time

6 months

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

105 T Matte

Number of Colors

4 Color Process + Pantone Yellow for Sleeve


Thick Spot UV coating




Press Gothic

This piece is available for purchase for CDN$ 52.41

<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book
<em>Chris Cran, Sincerely Yours</em> Book

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Project Description

It was essential that the design of this book be sympathetic to the work of this contemporary artist. The halftone dot was chosen as an approach for the cover as this technique has been one constant in the artist’s multifaceted career. The yellow colour sleeve was incorporated as a way to reference the many layers in this artist’s practice, and the use of one of the Chorus faces on the cover was a humorous nod to the visitor experience. A selection of Chorus works were also used throughout the catalogue as dividers between sections. The endpapers was a great concept collaboration between the artist and I to create a unique piece, which brought a personal touch to the book. A spot-UV varnish was used on the cover to give the image a three-dimensional quality similar to his works.

Production Lesson(s)

Working with an artist on a book can be a challenge. It is crucial that an artist’€™s work is respected, yet at the same time it is important to add another dimension to give depth and autonomy to the final product. Because the image on the front cover of this catalogue is an altered version of the original artwork, I had to assure the artist that this would be the best approach. It was important to relate to him the value in making a book that would be an object in its own right. Altering, cropping and overlapping text is always a potential issue when working on art publications. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 18, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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events we organize

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