For Print Only

A Division of UnderConsideration

GoSimple Packaging

Production Method

Dion Label Printing

Keeping things simple, this label packs the main information within a small area to increase visibility and legibility without compromising white space. — Bryony

Client

–

Production Cost

–

Production Time

5 weeks

Dimensions (Width × Height × Depth)

14.5 × 3 in.

Page Count

1

Paper Stock

–

Number of Colors

CMYK

Varnishes

–

Binding

–

Typography

–

This piece is available for purchase for $39

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GoSimple is a health and nutrition startup that makes your health decisions simple by creating the finest products with transparent ingredients, clear labeling, and proven results. GoSimple partnered with Co-motion Studio to create a clean brand that incorporated clear and concise packaging for their product line Essential, a daily supplement for all around mind and body support.

With the saturation of health products in today's market, GoSimple wanted to strip away the clutter and simplify their content for consumers searching for a solution. For this reason, the Essential label design is color-coded for Women and Men and highlights the key functions that are supported by each formula.

Production Lesson(s)

When designing for the curve of the bottle, we made sure the most important information worked within a 3 × 3 inch space and was visible if the product sat on a shelf.

Post Author

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

Date Published

July 31, 2017

Filed Under

Offset
Packaging

Tagged with

CMYK
curve
label
offset
visibility

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.