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Lead Image

Impulsion/Impulse Program


Production Method





Art direction and Editorial design : Guillaume Beaulieu and Zorany Sanabria




There are times when being on press really pays off. Such was the case for this program that required a paper change with the presses running due to spotting and extended drying times.  



La Bande Video

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count


Paper Stock


Number of Colors

Cover: CMYK
Interior: K



Thermal binding


PT Grotesk Screen
PT Grotesk Regular


Impulsion/Impulse Program
Impulsion/Impulse Program
Impulsion/Impulse Program
Impulsion/Impulse Program
Impulsion/Impulse Program

Recent Posts



Project Description

The Pan-Canadian Media Arts Summit entitled Impulse/Impulsion is a professional event presented by la Bande Video with the support of the independent Media Arts Alliance (IMAA) and the Quebec City media arts centres (Antitube, Avatar, and Spira). Designed to address current issues in relation to media arts, the Summit is a rare opportunity to gather a community usually dispersed across a wide territory.

The brand features independent artist works made with electromagnetic and mechanical impulses (light and images, waves and sounds). MamboMambo developed a graphical vector system to investigate and reveal reality, media artists trigger various impulses that transform our view of the world.

Production Lesson(s)

The big black surfaces (graphical elements) were a nightmare for the printer. It was too long to dry and some annoying white dots were left on the paper. In order to have the perfect results, we had to change the paper at the very last minute. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 19, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End